Customer meetings training for electrical contractors

More effective customer meetings improve understanding of the customer’s needs and in the longer term, boost business. The electrical engineering sector is undergoing a process of change and many are unaware of how much knowledge exists among electrical engineering firms. This is something that all electrical contractors can benefit from. Because knowledge is what is required – both among company leaders and fitters.

The brains behind this web-based training is ELRÄTT, a collaborative project between the Swedish Association of Electricians (EIO), the Swedish Electrical Wholesalers Federation (SEG) and ELRÄTT Leverantörerna.

The challenge

To bring customer meeting training to a target group made up of individuals who do not regard themselves as salespeople, and to encourage their managers to prioritise this training initiative in a stressful working environment.

The solution

An easily accessible and mobile-adapted course that is implemented in stages over an extended period of time. Corporate leaders always have access to the material a few days in advance. This gives them control over the situation and enables them to prepare meetings as required.

The result

An easily accessible and mobile-adapted course that is implemented in stages over an extended period of time. Corporate leaders always have access to the material a few days in advance. This gives them control over the situation and enables them to prepare meetings as required. The training won the top prize at the 2016 Swedish Learning Awards.